Product risk — Can I build it? Can I grow it? Will they keep using it? Market risk — Do they want it? Will they pay? Are there enough of them? You don’t want to overlook one or the other. | Rob Fitzpatrick | The Mom Test

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Product risk — Can I build it? Can I grow it? Will they keep using it? Market risk — Do they want it? Will they pay? Are there enough of them? You don’t want to overlook one or the other.

-- Rob Fitzpatrick