Subtle environmental cues, known as priming, can influence human behavior in unexpected ways. Kahneman recounts experiments where participants altered their attitudes and actions based on minor, seemingly irrelevant stimuli, like recalling happy memories to improve performance on cognitive tasks. 'The general theme of these findings is that the idea of money primes individualism: a reluctance to be involved with others, to depend on others, or to accept demands from others.' This showcases the power of priming in shaping our judgment and actions. | Daniel Kahneman | Thinking, Fast and Slow

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The Power of Priming

Subtle environmental cues, known as priming, can influence human behavior in unexpected ways. Kahneman recounts experiments where participants altered their attitudes and actions based on minor, seemingly irrelevant stimuli, like recalling happy memories to improve performance on cognitive tasks. 'The general theme of these findings is that the idea of money primes individualism: a reluctance to be involved with others, to depend on others, or to accept demands from others.' This showcases the power of priming in shaping our judgment and actions.

-- Daniel Kahneman