The framing effect shows how presenting choices differently can lead to varied responses. For instance, people react differently to a tax reduction for having children versus a surcharge for being childless, even though the economic outcome is identical. 'The surprising aspect of Schelling’s problem is that this apparently simple moral rule does not work reliably. It generates contradictory answers to the same problem, depending on how that problem is framed.' This highlights the significant influence of context and wording in decision-making. | Daniel Kahneman | Thinking, Fast and Slow

Satisfy the Mind's Appetite, One Idea at a Time.

The Impact of the Framing Effect

The framing effect shows how presenting choices differently can lead to varied responses. For instance, people react differently to a tax reduction for having children versus a surcharge for being childless, even though the economic outcome is identical. 'The surprising aspect of Schelling’s problem is that this apparently simple moral rule does not work reliably. It generates contradictory answers to the same problem, depending on how that problem is framed.' This highlights the significant influence of context and wording in decision-making.

-- Daniel Kahneman