Building Trust

Trust was the foundation of Bill Campbell's relationships, both personal and professional. He believed that without trust, there could be no meaningful relationship. 'If Bill didn’t trust you, you didn’t have a relationship with him. But if he did trust you, that trust was the basis for all other aspects of the relationship.' Trust meant keeping one’s word, showcasing loyalty, maintaining integrity, and demonstrating discretion. This principle was essential to his coaching philosophy and differentiated him from others.