"What valuable company is nobody building?" Thiel argues that the most valuable companies are built on secrets—important truths that are unknown or underappreciated by the public. He challenges readers to think differently and take risks to uncover these secrets. Thiel uses the example of Airbnb and Uber, which identified and capitalized on untapped market demands, to illustrate how uncovering secrets can lead to groundbreaking business ventures. | Peter Thiel | Zero to One

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Entrepreneur

The Value of Secrets

"What valuable company is nobody building?" Thiel argues that the most valuable companies are built on secrets—important truths that are unknown or underappreciated by the public. He challenges readers to think differently and take risks to uncover these secrets. Thiel uses the example of Airbnb and Uber, which identified and capitalized on untapped market demands, to illustrate how uncovering secrets can lead to groundbreaking business ventures.

-- Peter Thiel