Narrower content may actually be more likely to be shared because it reminds people of a specific friend or family member and makes them feel compelled to pass it along.

Variation of “How am I supposed to do that?” helps create doubt, gets them negotiating against themselves.

The Manager’s job is accomplished by providing Career development to help them discover the long-term vision for their careers and showing them what actions they can take right now that will allow them to make tangible progress towards it.

Competitive markets destroy profits.

No longer did I have to invent myself. One week later, when the fall 1999 school semester came around, I felt more ready to face the patterns and legacy of my past.

A person really doesn’ t become whole until he becomes a part of something that’ s bigger than himself.

Virality is most valuable when the brand or product benefit is integral to the story. When it’s woven so deeply into the narrative that people can’t tell the story without mentioning it.

Faith is to believe what you do not yet see; the reward for this faith is to see what you believe.

Fear is debilitating, distracting, tiring and often irrational. The task is not to ignore fear, but to explain it away. Take what you're afraid of - when fear strikes you- and break it apart.

Titanic is more hopeful, less cynical than The Ship of Fools, suggesting that a few can transcend their foolishness and victimization to live full, meaningful lives.