One way, I experience myself as a person among people. The other way, I experience myself as a person among objects.

Honesty is considered a personal quality more than a professional one, and its importance illustrates that people want to follow leaders they can personally respect and identify with.

I speak to everyone in the same way, whether he is the garbage man or the president of the university.

The simple idea underpinning the book is that human beings do not actually have a single mind, they have two. They have a conscious mind and an unconscious mind, with both systems underpinned by different neural circuitry, and the interaction between these two different systems might hold the key not just to success in sport but too much else in life besides.

A leader is the one who climbs the tallest tree, surveys the entire situation, and yells, ‘Wrong jungle!

Put that [nuclear] code number in a little capsule, and then implant that capsule right next to the heart of a volunteer.

Build a powerful brand—Rule 4—by developing a concise statement of who you are and why you are uniquely qualified to be doing what you’re doing.

“We are not our feelings. We are not our moods. We are not even our thoughts. The very fact that we can think about these things separates us from them and from the animal world.”

Don’t fear big. Fear mediocrity. Fear waste. Fear the lack of living to your fullest… If courage isn’t the absence of fear, but moving past it, then thinking big isn’t the absence of doubts, but moving past them.

Startups are about focusing and executing on a single, scalable idea rather than jumping on every good one which crosses your desk.