Remarkability explains why people share videos of eight-year-old girls flawlessly reciting rap lyrics and why my aunt forwarded me a story about a coyote who was hit by a car, got stuck in the bumper for six hundred miles, and survived. It even explains why doctors talk about some patients more than others.

Stop getting caught up in tradition, just because something is usually done one way doesn’t mean it’s the only way. Remain open-minded and look for new approaches and new ideas.

Captain Marquet came to understand that the role of the leader is not to bark commands and be completely accountable for the success or failure of the mission. It is a leader's job instead to take responsibility for the success of each member of his crew. It is the leader’s job to ensure that they are well trained and feel confident to perform their duties. To give them responsibility and hold them accountable to advance the mission. If the captain provides direction and protection, the crew will do what needs to be done to advance the mission.

Key Takeaway #2 – Discover highly marketable product ideas that have a high probability of success

Level 1 — PositionPosition is the only level that requires no ability or effort to achieve. While nothing is wrong with leadership position, everything is wrong with relying only on that position to get people to follow.

Self-awareness prompts us to start where we are—no illusions, no excuses—and helps us to set realistic goals.

A well-managed factory is boring. Nothing exciting happens in it because the crises have been anticipated and have been converted into routine.

The flame would then be passed from person to person, carrying home candles or small oil lamps from which the individual hearth fires could be re-lit to Invigorate the culture.

The key to your family culture is how you treat the child that tests you the most. When you can show unconditional love to your most difficult child, others know that your love for them is also unconditional. And that knowledge builds trust.

Calculated risks are part of what you do, but the idea that something completely crazy will work just because it's completely crazy is completely crazy.