Trust Your Intuition Over External Validation.

The key to culture change is empowerment that brings out the best in everyone.

Our goal in building products is to be able to run experiments that will help us learn how to build a sustainable business.

The main theme of the Golden Circle chapter in “Start with Why” is that great leaders and organizations start with why they do what they do, and that this sense of purpose and direction is the key to success and influence. By understanding and communicating their why, organizations can inspire people to connect with them on a deeper level and to take action in support of their cause.

We are all capable of telling lies and of being dishonest in certain situations.

Much of risk is subjective, hidden, and unquantifiable.

Many forces, both within ourselves and in the environment, stand in the way of flow.

Outrageous guarantees reverse risk and build trust with customers.

Contrary to what we see and hear, reaching your potential isn’t even something that usually happens in your twenties—it happens in your thirties or forties or fifties.

How to build company culture? First of all, mutual trust, transparency in the law, employees need to know what you expect from them and vice versa what they expect.