The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

All feelings can be accepted but certain actions must be restricted.

Your title makes you a manager; your people make you a leader.

If we find ourselves with a desire that nothing in this world can satisfy, the most probable explanation is that we were made for another world.

To reach a goal, do not focus on the goal. The key is to set a goal, use it as a target that helps you create a plan for achieving it . . . and then do your best to forget all about that goal. The people who actually achieve their goals create routines. They build systems. They consistently take the steps that, in time, will ensure they reach their ultimate goal. They don’t wish. They don’t hope. They just do what their plan says, consistently and without fail.

The Writer's Journey should be on anyone's bookshelf who cares about the art of storytelling at the movies. Not just some theoretical tome filled with development clichés of the day, this book offers sound and practical advice on how to construct a story that works." - David Friendly, Producer, Little Miss Sunshine, Daylight, Courage Under Fire, Out to Sea, My Girl

Building character and competency is a process, and one of the highest-leverage things we can do in this process is to regularly seek 360 degree feedback.

When others are recklessly confident and buying aggressively, we should be highly cautious; when others are frightened into inaction or panic selling, we should become aggressive.

Focus on understanding the motivations behind irrational and dishonest behavior

An intimate adult commitment is based on informed consent: “I know the architecture of your ego and the unlit corners of your shadow, and I commit myself to you with my eyes wide open.