Identify the dominant emotions driving your target users and design your product to cater to these emotions. For example, if your users are driven by fear of missing out, create features that provide timely updates and alerts. | Marty Cagan | INSPIRED

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Entrepreneur

Focus on Emotional Drivers

Identify the dominant emotions driving your target users and design your product to cater to these emotions. For example, if your users are driven by fear of missing out, create features that provide timely updates and alerts.

-- Marty Cagan