Cathy challenges the adage 'it's what's on the inside that counts' by arguing that outward appearance significantly influences how others perceive and treat us. He recounts advising a sloppily dressed friend, 'What’s on the inside matters most. But I can’t see your insides. All I can see is what’s on the outside.' This idea is succinctly put as: 'Dress the part you aspire to play.' | Truett Cathy | It's Better to Build Boys Than Mend Men

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The Role of Appearance in Communicating Character

Cathy challenges the adage 'it's what's on the inside that counts' by arguing that outward appearance significantly influences how others perceive and treat us. He recounts advising a sloppily dressed friend, 'What’s on the inside matters most. But I can’t see your insides. All I can see is what’s on the outside.' This idea is succinctly put as: 'Dress the part you aspire to play.'

-- Truett Cathy