Cathy presents a unique approach to nurturing character by combining generosity with accountability. He shares stories of children who thrived under this model, such as Richard, who graduated college thanks to personalized rewards and care. 'How do you know when a child needs encouragement? If he or she is breathing.' This idea is encapsulated in the phrase: 'Give freely, expect responsibly.' | Truett Cathy | It's Better to Build Boys Than Mend Men

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Generosity Paired with Accountability

Cathy presents a unique approach to nurturing character by combining generosity with accountability. He shares stories of children who thrived under this model, such as Richard, who graduated college thanks to personalized rewards and care. 'How do you know when a child needs encouragement? If he or she is breathing.' This idea is encapsulated in the phrase: 'Give freely, expect responsibly.'

-- Truett Cathy