Simon Sinek emphasizes that great leaders and organizations begin by identifying and communicating their core purpose, or 'WHY.' This foundational idea sets them apart and inspires others. For example, the Wright brothers succeeded in achieving the first manned flight because they were driven by a profound sense of purpose, unlike their competitor Samuel Pierpont Langley, who was motivated by personal gain. Sinek's key message is, 'People don’t buy what you do; they buy why you do it.' | Simon Sinek | Start with Why

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Start with WHY

Simon Sinek emphasizes that great leaders and organizations begin by identifying and communicating their core purpose, or 'WHY.' This foundational idea sets them apart and inspires others. For example, the Wright brothers succeeded in achieving the first manned flight because they were driven by a profound sense of purpose, unlike their competitor Samuel Pierpont Langley, who was motivated by personal gain. Sinek's key message is, 'People don’t buy what you do; they buy why you do it.'

-- Simon Sinek