Trust and loyalty are crucial for long-term success and are built when organizations consistently act in alignment with their WHY. Sinek uses Apple as an example, which has consistently challenged the status quo and inspired loyalty among its customers and employees by staying True to its core belief in innovation and simplicity. This trust is not built through manipulative tactics like discounts or promotions but through genuine and consistent actions that reflect the organization's values. | Simon Sinek | Start with Why

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Trust and Loyalty

Trust and loyalty are crucial for long-term success and are built when organizations consistently act in alignment with their WHY. Sinek uses Apple as an example, which has consistently challenged the status quo and inspired loyalty among its customers and employees by staying True to its core belief in innovation and simplicity. This trust is not built through manipulative tactics like discounts or promotions but through genuine and consistent actions that reflect the organization's values.

-- Simon Sinek