Most businesses rely heavily on manipulations—such as price drops, promotions, fear, peer pressure, and novelty—to drive sales and influence behavior. These tactics, while effective in the short term, do not foster loyalty. True loyalty comes from inspiration, not manipulation. Companies that understand why their customers are their customers and why their employees are their employees are better positioned to inspire loyalty and long-term commitment. | Simon Sinek | Start with Why

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Manipulation vs. Inspiration

Most businesses rely heavily on manipulations—such as price drops, promotions, fear, peer pressure, and novelty—to drive sales and influence behavior. These tactics, while effective in the short term, do not foster loyalty. True loyalty comes from inspiration, not manipulation. Companies that understand why their customers are their customers and why their employees are their employees are better positioned to inspire loyalty and long-term commitment.

-- Simon Sinek