The Role of Leadership

Effective leadership is about inspiring others through a clear vision and purpose. Sinek explains that leaders must focus on ensuring that their team understands and believes in the WHY, and that they know HOW to bring it to life. This shift is crucial because the leader becomes physically removed from the day-to-day operations and the outside market. The leader's job is to inspire and ensure that the organization's actions and communications are aligned with its core beliefs.