The Celery Test

The Celery Test is a metaphor for making decisions that are consistent with an organization's WHY. Sinek explains that organizations often look to others for best practices, but what works for one may not work for another. The Celery Test helps filter decisions through the organization's core beliefs. For example, if an organization's WHY is to promote health, it would choose celery and rice milk over M&Ms and Oreos, regardless of external advice. This approach ensures that all actions and decisions are aligned with the organization's values.