Build Trusting Teams for Optimal Performance
Trusting Teams are environments where individuals feel safe to express themselves without fear of humiliation or punishment. Sinek highlights how psychological safety enables openness, collaboration, and innovation. In the example of the Shell URSA oil platform, leadership cultivated trust by encouraging vulnerability, leading to record-breaking performance and safety standards. When team members trust one another, they are more likely to admit mistakes, ask for help, and take responsible risks, all of which enhance overall performance. 'Trust is built on vulnerability and openness,' Sinek explains.