See Competitors as Worthy Rivals to Foster Growth
Viewing competitors as Worthy Rivals rather than enemies shifts the focus from winning to self-improvement. Recognizing the strengths of others highlights areas for personal and organizational growth. Sinek shares his experience with fellow author Adam Grant, whose work inspired Sinek to acknowledge his own weaknesses and strive to improve. This perspective encourages learning and adaptability. For instance, Apple's acknowledgment of IBM in the 'Welcome, IBM. Seriously' ad campaign reflected respect and a drive to innovate, rather than simply outdo a competitor.