Existential Flexibility is the willingness to make profound strategic shifts to advance your Just Cause, even if it threatens your current success. Steve Jobs exemplified this when he pivoted Apple toward graphic user interfaces after visiting Xerox PARC, despite the potential risk to existing products. This proactive approach contrasts with Kodak's failure to adapt to digital photography, leading to their decline. Sinek stresses that such flexibility requires courage and a deep commitment to purpose over profit, ensuring the organization remains relevant in a changing world. | Simon Sinek | The Infinite Game

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Embrace Existential Flexibility for Long-Term Relevance

Existential Flexibility is the willingness to make profound strategic shifts to advance your Just Cause, even if it threatens your current success. Steve Jobs exemplified this when he pivoted Apple toward graphic user interfaces after visiting Xerox PARC, despite the potential risk to existing products. This proactive approach contrasts with Kodak's failure to adapt to digital photography, leading to their decline. Sinek stresses that such flexibility requires courage and a deep commitment to purpose over profit, ensuring the organization remains relevant in a changing world.

-- Simon Sinek