Prioritize Will Over Resources by Valuing People

People are the true drivers of an organization's success. Sinek argues that fostering the 'will' of employees—through care, support, and shared purpose—is more valuable than accumulating resources. Companies like The Container Store invest in employee development and well-being, resulting in high engagement and performance. When leaders prioritize their people, it cultivates loyalty, innovation, and discretionary effort. 'Money can't buy will; it comes from feeling valued,' Sinek notes, highlighting the importance of intrinsic motivation.