Focus on the 20% of actions that yield 80% of results.

Every child forms his first image of what is “bad” quite concretely, by what is forbidden—by his parents’ prohibitions, taboos, and fears.

Fierce conversations are about moral courage, clear requests, and taking action. Fierce is an attitude. A skill set. A mind-set. A way of life. A way of leading. A strategy for getting things done.

If you want to be successful as a leader, you need to learn to become comfortable with uncertainty and make shifts continually.

Leadership is not a moral pursuit. It is above all about the pragmatics of making things happen.

The Commandment of Scale: Look for a business that can scale to millions of customers. This means it doesn’t rely on your time and energy. Build a business that can be automated or outsourced.

It turns out that it’s not training hours or DNA that changes outcomes. It’s our belief in possibility and the support of the culture around us.

The best way to deal with complexity is to keep things as simple as possible and to follow a few basic principles.

There’s no hierarchy of pain. Suffering shouldn’t be ranked because pain is not a contest.

All creative work has constraints, because all creativity is based on using existing constraints to find new solutions.